Built by a designer who couldn't find it.
FRONT STYLE was created by a stellar brand designer: over three decades in the craft, the hand behind unicorn brands across Europe, the United States and Asia.
After every identity shipped, the same thing happened: the brand left the studio as a folder of files, and the folder started dying the day it was sent. Wrong logo on a slide. An old purple in a pitch deck. The agency asking, again, for "the latest files".
He looked for a home for finished brands, a place as considered as the work itself. He didn't find one. So he built it. First for his own clients. Now it is a product, open to the world.